Hey there! Want to make more money online? Then, you need a steady stream of new leads.
I will highlight the ones that are my favorite for generating leads.
Here are 20 actionable strategies to develop leads for an online money-making business:
- Content Marketing: Create blog posts, videos, and guides that address common pain points in your niche. This helps attract organic traffic and build authority.
- Search Engine Optimization (SEO): Optimize your website and content to rank higher in search engine results. Use keyword research to target the terms your audience is searching for.
- Social Media Marketing: Engage through platforms like Instagram, Facebook, LinkedIn, and TikTok by posting content, hosting live sessions, and running contests.
- Email Marketing: BUILD AN EMAIL LIST. This can be done by offering free resources such as eBooks, checklists, tips, etc. Regularly send personalized, emails to your leads.
- Webinars and Live Events: Host free webinars or workshops that offer valuable insights related to their business. Use these events to collect contact details and follow up.
- Lead Magnets: Offer freebies like downloadable PDFs, trial offers, tutorials or exclusive reports in exchange for a visitorโs contact details.
- Referral Deals: Encourage existing customers or visitors to refer others by offering incentives like discounts or exclusive content.
- Paid Ads (PPC): Use platforms like Google Ads or Facebook Ads to run targeted campaigns based on interests.
- Affiliate Marketing: Partner with influencers or bloggers in your niche who can promote your business in exchange for a commission on sales or leads they generate.
- Social Proof: Display testimonials, case studies, and user-generated content on your website or social media to build trust and encourage more people to engage.
- Influencer Partnerships: Collaborate with influencers who align with your brand to reach their audience and capture potential leads.
- Optimize Landing Pages: Create focused landing pages with clear calls to action (CTAs) and strong copy to convert traffic into leads.
- Retargeting Ads: Use retargeting to reach visitors whoโve engaged with your site but havenโt converted. These can be highly effective for lead generation.
- Networking in Online Communities: Participate in niche forums, groups, and communities (e.g., Reddit, Facebook Groups) by providing value and subtly promoting your business using a capture page or call to action.
- Guest Posting: Write articles or create videos for reputable sites in your industry, providing a link back to your site to capture leads.
- Quizzes and Surveys: Create engaging quizzes or surveys on your website that ask for the userโs email at the end to see their results.
- Video Marketing: Produce educational or entertaining videos on YouTube, TikTok, or Instagram that direct viewers to visit your website or landing page.
- Podcasting: Start a podcast, or appear as a guest on other podcasts in your niche to build authority and generate leads.
- Use An Email Signature: Email signature’s show at the end of your email and showcase information you want to share with the recipient. Usually you have provide clickable links.
- A/B Testing: Continuously test different elements of your marketing campaigns, like subject lines, CTAs, landing page designs, and ad creatives, to find what converts best.
You don’t have to do them all, start with ONE, but the most important is to get started!
These strategies, when combined, can create a steady stream of leads for your online business.